2024, Vol. 7, Issue 1

author(s)
Irene Marie Dove and Dr. Hanmanth N Mustari

abstract
This investigation centers on the consequences of mergers and acquisitions (M&A) for stakeholders in the fast-moving consumer goods (FMCG) market of India. By using a comparative analysis of two major consumers goods companies – Hindustan Unilever Limited and Emami Limited- the effects of M&A activities on different financial performance markers have been researched. The data from annual reports that spanned two years prior to and two year following the M&A will be utilized. The profitability ratio that will be used in the study will include profit margin of operating profit, net profit margin, return on capital employed, return on net worth and earnings per share. The research draws the picture of the ambivalent effects, nevertheless, some metrics have been found better in the post-mergers and acquisitions, and the others stay largely unchanged. This result example the sensitive issue in that M&A deal in the FMCG industry which imply that these findings quite interesting for their stakeholders and policy-makers.