2024, Vol. 7, Issue 1

author(s)
Mohammad Khalaf Afnan, Abdul Aziz Abdullah and ZaydoonDhafi Al-Khamaiseh

abstract
Micro Enterprises (MEs) are crucial to employment creation, family income, and rural community development. ME fails and closes due to many issues. Thus, it is vital to study the variables and elements that cause this failure and discover the right conditions and fruitful atmosphere to perform, succeed, and sustain. This study examined elements and circumstances that may impair ME success in Jordan. This research used descriptive methods to achieve these goals. The study sampled 494 of 36076 north Jordanian MEs. This research collected questionnaire data, coded it, and analysed it using SPSS. The study indicated that education as an owner attribute does not affect ME success in Jordan, but renting premise as a company characteristic does. The report suggested more ME research in other Jordanian provinces to uncover more variables and solutions.